Edmonton Advertising & Marketing

What are the Edmonton advertising and marketing techniques that you use? Have you tried every form of Edmonton advertising and marketing? Some of the different types of marketing and advertising that I have tried are the yellow pages, the main one and the secondary one, coupon books, newspaper classifieds, radio, flyers, postcards, and word of mouth.

Yellow Pages for Edmonton advertising and marketing

I found the yellow pages expensive, but was the best form of offline marketing that I have used. Not just any yellow pages, but the main book within Edmonton works the best. I took a course shortly after spending $5,000 on the secondary book, and in the course I was told to spend 95% on the main and only 5% of my phone book advertising and marketing budget. I only received 8 calls for my $5,000 a very expensive lesson. But the next year I was in the main yellow pages and received about 400 calls for $7,000. Of course you never turn all the calls into sales, but this paid for itself that year, never mind the lifetime value of a client and word of mouth from those clients.

Edmonton Advertising & Marketing with Coupon Books

When using coupon books I found that I just broke even with only a little bit of extra money. I tried this form of marketing for 6 months and this cost a total of $9,000. I returned about $10,000. So I only made $1,000 for about 45 hours work. Good thing the product I was selling gave me a high hourly rate. But then a funny thing happened. Over the next three months I made an additional $3,000 plus most of those clients called me back over the next year. So this form of marketing and advertising does work, but maybe you want to have some income coming in from other Edmonton Advertising and Marketing before jumping in.

Radio for Edmonton Advertising and Marketing

For me this form of advertising and marketing did not work well. I spent $5,000 and only received 3 calls, and none of those turned into sales.

Edmonton Advertising and Marketing with postcards and Flyers

These will produce good results, but make sure you learn how to write a good marketing ad before doing this. Without a good ad the people that do see you will not respond. But if you can write a good headline and have a good offer you will do well with these. Test your market with 1000 or so before jumping in.

Edmonton Classifieds for Advertising and Marketing

Classifieds worked very well for me. I was not able to charge as high of a price as I could with the yellow pages, but for $300 or so I would make that back within the first week, and the rest of the month was gravy. And you have to remember the lifetime value of a client and referrals for those clients.

Word Of Mouth in Edmonton Advertising and Marketing

We all know that word of mouth advertising is the best advertising there is. This is also called referral marketing. This system once working for you will give you less headaches and much more profit then anything else. To learn how to use word of mouth to the fullest extent check